{"product_id":"damn-dude","title":"DAMN DUDE","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003eWHAT IS THIS PROGRAM?\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e-STRENGTH GAIN IN SQUAT, PRESS, PULL\u003cbr\u003e-HYPERTROPHY, BUILDING LEAN MUSCLE AND\u003cbr\u003eIMPROVING SIZE\u003cbr\u003e-BODY COMP, SHEDDING BODY FAT WITH THE USE OF\u003cbr\u003ePROPER NUTRITION, RECOVERY AND INTESNITY\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003eWE ARE FOLLOWING A FEW KEY PRINCIPLES HERE TO\u003cbr\u003eTRY AND ACHIEVE THAT CONFIDENT SWAGGER\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eINTENSITY:\u003c\/strong\u003e\u003c\/em\u003e WE BEGIN BY ESTABLISHING BASELINE\u003cbr\u003eMAXES, REPS, AND LOADS IN THE STARTING WEEKS,\u003cbr\u003eTHEN PROGRESSIVELY OVERLOAD EACH, EITHER IN\u003cbr\u003eVOLUME OR INTENSITY.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eVOLUME:\u003c\/strong\u003e\u003c\/em\u003e THIS SIMPLY REFERS TO THE MINIMUM OR\u003cbr\u003eMAXIMUM TOTAL WEEKLY SETS AND REPS FOR A\u003cbr\u003eGIVEN MUSCLE GROUP OR AREA.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFREQUENCY:\u003c\/strong\u003e\u003c\/em\u003e THIS REFERS TO THE DAILY AND WEEKLY\u003cbr\u003eSPREAD OF HOW MUCH AND HOW OFTEN WE ARE\u003cbr\u003eTRAINING A MUSCLE GROUP, AS WELL AS THE TIME\u003cbr\u003eBETWEEN SESSIONS OR DAYS FOR RECOVERY. YOU\u003cbr\u003eWILL NOTICE IN THIS PROGRAM THAT WE ARE\u003cbr\u003eTARGETING MOST MUSCLE GROUPS 2-3 TIMES A WEEK.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRECOVERY:\u003c\/strong\u003e\u003c\/em\u003e WE ENSURE THAT WE UNDERSTAND AND\u003cbr\u003eAPPLY THE SIMPLE PRINCIPLES OF PROPER AND\u003cbr\u003eADEQUATE NUTRITION, SLEEP, AND AUTO-REGULATING\u003cbr\u003eOUR EFFORTS IN EACH TRAINING SESSION.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eTHIS PROGRAM IS DESIGNED TO BE SIMPLE AND\u003cbr\u003eEFFECTIVE BUT NOT EASY.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIF YOU WANT RESULTS, THEN FOLLOW ALONG WITH\u003cbr\u003eGREAT EFFORT AND CONSISTENCY.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWE APPRECIATE YOU TRYING OUR PROGRAM, AND WE\u003cbr\u003eLOOK FORWARD TO SEEING YOU CRUSH IT!\u003c\/p\u003e","brand":"Ruthless In Pursuit","offers":[{"title":"Default Title","offer_id":45170900533295,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/3203\/1535\/files\/1_58a163e2-65df-4087-a4cc-dafad08ef916.png?v=1775227462","url":"https:\/\/ruthlessebooks.myshopify.com\/products\/damn-dude","provider":"Ruthless In Pursuit","version":"1.0","type":"link"}